Master of Science in Design, Housing and Merchandising: Retail Merchandising Leadership Specialization

| Requirements | Course Descriptions | Tentative Course Rotation |

OSU's online Retail Merchandising Leadership program offers a Master of Science degree.  Most students take three years to complete the masters program, taking one or two courses a semester. In the ever-changing, global atmosphere of retailing, the ability to merchandise the product to the consumer is a strategic advantage. Merchandising is the theoretical background needed to deliver the right product or service to the consumer in the right place, in the right quantities, at the right time and the right price. The Great Plains IDEA and Oklahoma State University deliver a fully-online merchandising program that allows students to complete coursework while maintaining their personal and professional lives.

Graduates of the program are prepared to work in product development, promotions and retail management. Retailing has a major impact on the U.S. economy, representing 1/3 of the total U.S. economy or $4 trillion. For professionals in retailing, apparel design or business who lack the theoretical background of merchandising, the expertise offered through the merchandising master's degree may provide for career advancement or a new career in merchandising.

The Merchandising program consists of 36 credit hours. Currently, all courses are taught at least once each year. 

Required Courses

DHM 5013 Research Developments in DHM
DHM 5113 Theories of Creative Process in Design & Merchandising
DHM 5303 Sociological, Psychological and Economic Aspects of Consumer Behavior
DHM 5603 Historical and Contemporary Issues in Trade
DHM 5623 Professional Advancement
DHM 5643 Promotional Strategies in Merchandising
DHM 5663 International Merchandising Management
DHM 5673 Financial Merchandising Implications
DHM 5683 Strategic Planning for the Merchandising Executive
DHM 6403 Merchandising Theory, Application & Strategy
DHM 5240 Master's Creative Component (3 hours)
REMS 5953 Statistical Methods in Education

Course Descriptions

DHM 5013
Research Developments in Design, Housing and Merchandising.
 Prerequisite(s): DHM 5003. Current methods and needs in research for design, housing and merchandising including the application and integration of research into design, housing and merchandising practice.

DHM 5113
Theories of Creative Process in Design and Merchandising
. A study of the creative processes used in art, science, business and hybrid disciplines, with application to design and merchandising.

DHM 5303
Sociological, Psychological and Economic Aspects of Consumer Behavior. Analysis and integration of social, psychological and economic theories related to consumer acquisition of products. Application and testing of these theories as appropriate to apparel and interior consumption processes.

DHM 5603
Historical and Contemporary Issues in Trade
. The examination of fiber, textile, and apparel industries in a global context. The historical development of the global and U.S. textile and apparel industries and how the global environment (economic, political, and social systems) affects the textile and apparel production and trade. Web-based instruction.

DHM 5623
Professional Advancement in Merchandising. Analysis of leadership and how it affects organizational culture and change through a prism of past and current experiences. Various leadership styles examined and a personal leadership philosophy developed for professional advancement in merchandising. Web-based instruction.

DHM 5643
Promotional Strategies in Merchandising. Examination of integrated marketing communications (i.e., promotional strategies and techniques) while fostering cultural and global awareness, social responsibility and ethical decision-making in the field of promotion. Web-based instruction.

DHM 5663
International Merchandising Management. Prerequisite(s): Merchandising or business courses or consent of the instructor. Comprehensive understanding of theory, practices, and trends in international merchandising management. An analysis of global retail systems and the way goods are distributed to consumers in various countries.

DHM 5673
Financial Merchandising Implications. Advanced study of financial trends in the merchandising industries; implications related to sole proprietors, partnerships, franchises, S corporations, and C corporations. Foci will be on the financial implications of recent advances in the field that assist graduate students as they embark on careers in academic and/or the merchandising industries. Web-based instruction.

DHM 5683
Strategic Planning for the Merchandising Executive. Examination of the merchandising executive planning process utilized to develop successful corporate strategies. Emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage. Web-based instruction.

DHM 6403
Merchandising Theory Application and Strategy Implementation. Prerequisite(s): 5653. Integration of marketing, merchandising, and management theories, strategies, models, and frameworks. Application of theories and implementation of strategies relevant to apparel and interior industries.

DHM 5240
Master’s Creative Component. 1-6 credits, max 6. Prerequisite(s): Consent of major professor and department head. An in-depth design application of theoretical design models and philosophies. A maximum of six hours to be used by graduate students following Plan III for the master’s degree.

REMS 5953
Statistical Methods in Education. Statistical methods needed by conductors and consumers of research in education and the behavioral sciences. Introduction to interpretation and application of descriptive and inferential statisticsl

Tentative Course Rotation: Click here